The 1920s saw the rise of spiritualism following the first recorded influenza outbreak in America, which claimed 50 million lives and resulted in a spiritual crisis that traditional mediums could not resolve. This led many people to consider the most unusual sources, such as animals. The spiritualism craze exploded as parlors hosted seances and spirit boards, and it became a lucrative business for those paying good money to seek answers. Experts such as Sir Arthur Conan Doyle and Sir Oliver Lodge gained a significant following in the 1930s. However, the popularity of fortune-telling increased when it was revealed that fortune-sharing didn't start with human beings alone. Jim the Wonder Dog, a Llewellin setter from Missouri, remains an iconic figure today due to his remarkable hunting skills and ability to identify license plates, cars, and languages. His reputation grew further after he reportedly predicted seven Kentucky Derby winners and a World Series Series winner.