Google has begun rolling out the March 2026 spam update, which is global and in all languages, may take a few days to complete. The update is described as an incident affecting ranking at 12:00 PM PT on March 24. This is Google's first spam update since the August 2025 spam update. The company hasn't announced new spam policy categories with this update, nor has announced any changes to its existing spam policies. Spam updates enforce policies against violations such as cloaking, link spam, and content abuse. The rollout is expected to occur within a matter of days, with Google monitoring Search Console data to distinguish spam-related drops from normal fluctuation.