Book on how coaches deal with the media up for honours
By Mitch Phillips
Published on April 23, 2026.
Tim Percival's book, "On the Record & On the Ball", about how elite coaches interact with the media, has been shortlisted for the Sports Entertainment Book Of The Year. The book, which includes anecdotes from various sports and personalities, aims to help coaches and the sports media understand each other better. It is partly a handbook for coaches and players, while also giving media professionals a different perspective on the people they chase. The author also discusses the concept of "off the record" and suggests that while it is not unusual for press officers to reply to queries by their own journalists, this practice has become ludicrous.
Read Original Article