Starbucks has seen a surge in demand after a period of low sales due to changing consumer attitudes towards fast food. The coffee chain has revamped its rewards program to increase customer loyalty. The program now includes three levels: Green, Gold, and Reserve, with members earning 1.7 stars per $1 spent at Starbucks. Each tier offers exclusive benefits such as free drink customization once a month, early access to personalized offers and games, bonus stars with qualifying Starbucks Card reloads of at least $30, and double stars with personal cups. The company also added a new 60‑Star Card tier that offers customers $2 off any purchase and can accelerate their earnings towards the next tier.