T-Mobile has removed a significant restriction on Costco membership, allowing customers to access a wide range of perks available to use in Costco stores. Currently, Costco members can receive a $150 Costco Digital Shop card and a $250 Prepaid Visa Card when they switch to T-Mobile and activate a new phone on its Experience Beyond plan. Members can also receive a Costco gift card and $100 when they upgrade their T-mobile device. These benefits are one of the most popular for Costco members, as well as removing the $35 Device Connection Charge when adding a new line or upgrading a device. The move comes as T-MO struggles to retain customers after enforcing price hikes and is facing increasing competition from other wireless carriers and cable providers.