Wealthy investors are increasingly investing in women's sports as a rare opportunity to tap into a rapidly growing market at lower valuations, as they prefer the high entry costs and limited upside of marquee men's franchises in the NFL or UK's Premier League. The U.S. women's sporting market is expected to grow at 16% annually, three times faster than men's sports, generating about $2.5 billion in annual revenue for rights holders by 2030, according to consulting firm McKinsey. The gap in growth is attracting ultra-high-net-worth investors seeking stronger long-term returns. Jason Wright, partner at Ariel Investments and former National Football League executive, backs the National Women's Soccer League club (NWSL) Denver ⁠Summit, which debuted this year. The league fee for a NWSL team has risen from $2 million to $165 million. The average WNBA team is estimated to be worth about $269 million, compared to about $500 million for a National Basketball Association (NBA) franchise. However, despite this growth, women’s sports are expected to account for only about 2% of the US sports market by 2030.