ITV's "The Neighbourhood" is a new Saturday night reality series, featuring host Graham Norton. Richard Cowles and John Hay, who run Lifted Entertainment and The Garden respectively, who also produced Love Island and Squid Game: The Challenge, are the co-producers behind ITV's "Neighbourhood". The show involves diverse and diverse households living in different houses and competing in challenges, while also trying to socialize and make friends to stay in the game. The winning household will receive a £250,000 ($338,000) cash prize. Despite initially being initially skeptical about the show's idea, Cowles, Hay and the creative team believe that original Saturday night entertainment is still alive and kicking.