Procter & Gamble (P&G) reported a 7% increase in Q4 sales year over year to $21.2 billion, surpassing the $20.5 billion expected by analysts. The company also reiterated its guidance for fiscal 2026. Despite increased commodity prices due to the Iran war, P&G was able to maintain its strong sales and adjusted earnings per share growth. The 3% organic growth for Q3 was the result of a 1% increase and 2% increase volume. Despite the challenges of higher energy prices, P & G remains a strong market leader due to its innovative nature and ability to use pricing power to protect profits. Despite a decline in profit margins due to reinvestment in innovation and demand creation, the company managed to deliver adjusted free cash flow productivity of 82% in the quarter. The firm also announced its 70th consecutive dividend increase.