Steph Curry’s jersey tops NBA’s best-selling list for 2025-26 season
By Edward Lewis
Published on April 13, 2026.
The NBA has revealed that Steph Curry's jersey is the top-selling one for the 2025-26 season, based on sales from NBAStore.com, Fanatics. Luka Doncic's No. 77 Lakers were second and third respectively. Other notable players in the top 15 included Timberwolves guard Anthony Edwards, Pistons guard Cade Cunningham, and Hornets guard LaMelo Ball. The league also revealed that teams' merchandise was the best-selling item during the season.
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