Why Adobe Stock Is Sliding Friday Afternoon - Adobe (NASDAQ:ADBE)
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Published on March 13, 2026.
Adobe (NASDAQ:ADBE) has seen a drop in its shares due to concerns over the company's transition to generative AI and the potential leadership change. KeyBanc analyst Jackson Ader reduced his price forecast to $235 from $310, while RBC Capital’s Matthew Swanson reduced his forecast from $430 to $400. Meanwhile, Bank of America Securities analyst Brad Sills maintained a Buy rating with a $460 price forecast. Despite a $6.4 billion in revenue, analysts focused on annual recurring revenue growth of 10.9%, which some viewed as modest.
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