Mark Cuban on Why Music Is ‘The Worst Industry Ever’ (And How Artists Can Still Win)
By Katie Cao
Published on March 18, 2026.
Mark Cuban, a famous investor known for his work on the TV show Shark Tank, has stated that music is the "worst industry ever" and that it will be harder to break through as an artist. Speaking from his perspective as an investor, Cuban discusses the industry's shift towards music being treated as an asset class and algorithms shaping what becomes a hit. He also discusses the importance of artists thinking like entrepreneurs and securing placement in legacy media. The first-ever live taping of Billboard On The Record took place at South by Southwest.
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