The 2026 FIFA World Cup is set to take place in South Florida, with big-time matches set to be held at Hard Rock Stadium. This major event could lead to a significant surge in customers and increased pressure on businesses. Roland Aedo, Chief Operating Officer of the Greater Miami Convention and Visitors Bureau, expressed excitement about the economic impact, jobs and the media. However, challenges include increased fraud risk and longer lines. The biggest challenge will be logistics, security and transportation. Airbnb estimates $384 million in gross domestic product from travel through its platform alone, expecting 31,000 guests across South Florida. The expected economic impact on the Sunshine State will be exponential, with a million expected to generate about $1.3 billion.