The upcoming George Strait concert in Lubbock, Texas, has resulted in near sellout hotels due to increased demand due to the high demand for tickets for both Friday and Saturday concerts. Most hotels in the city are expected to be fully booked, with hotels expected to reach 90-95% occupancy and more hotel revenue than any other single day of the previous year. Courtyard by Marriott in Downtown Lubbok has a waiting list for people just for the concert weekend. Hotel staff are preparing for the event, including expanding their bistro hours and offering additional activities for guests. Other hotels across the city have also been fully booked.