London-based production company Particle6 has released "Take The Lead" on YouTube, a song by digital persona Tilly Norwood that challenges claims that AI performers lack creativity, emotion, and a place in entertainment. The video, which includes Norwood in stylized scenes, was made up of 18 real humans and vocals were generated using AI music tool Suno. The Human Artistry Campaign has launched a campaign against unauthorized AI use in creative work, arguing that licensing of valuable works is not optional but consistent with established law.