Playoffs' viewership its highest in 33 years
Published on April 30, 2026.
The 2026 NBA Playoffs are seeing the highest viewership in 33 years, with 3.91 million viewers per game across ABC, ESPN, NBC/Peacock and Amazon Prime Video. This is the highest viewing mark since 1993. Over 1.3 billion hours of live NBA game coverage was consumed on all platforms, a 93% increase from the previous year.
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