The increasing cost of AI technology is causing some companies to spend more on AI than on employees' salaries. Companies like Uber and Nvidia have reported that their budgets are being blown out due to these increases. The rise in costs could shift from a "flex" to a "liar obligation" as AI labs raise prices, potentially shifting the burden on the user. However, even companies with the largest IT budgets may need to prove returns on AI spending over time if they are answering to shareholders on quarterly earnings calls. The world's IT spending is expected to reach $6.31 trillion in 2026, up 13.5% from 2025.