The popularity of buttcare and fanny facials is on the rise due to a trend of high-maintenance skincare routines, which can help you look and feel better during sex during the day. The trend includes various types of treatments, such as a butt facial, which involves cleansing, exfoliating, masks, and moisturizing, applying the same things you already do for your face to prevent butt acne, ingrown hairs from shaving, rough texture, and discoloration. However, this trend may be part of a marketing ploy to monetize our insecurities, but its not new, as founder of Asset* Dr. Evan Goldstein, whose brand’s Hole Serum is considered the leading asshole treatment for girls and gays, and anyone prone to anal fissures, has become a popular treatment.