Pepsi has withdrawn from its sponsorship of the Wireless Festival in London, where Kanye West is set to perform. The cancellation comes after the UK's Prime Minister, Keir Starmer, condemned the rapper's previous anti-Semitic remarks and celebration of Nazism. Pepsi did not mention Kanye West by name but issued a statement expressing its decision to withdraw from its decade-plus co-branding with Wireless. The festival had been known as Pepsi MAX Presents Wireless since 2015 and Pepsi had been linked to Ye's return to the stage. Other political figures in the UK have also voiced their disapproval of the scheduled appearance by Ye, including London mayor Sadiq Khan and Liberal Democrat leader Ed Davey.