The Marketing Mistake that prevents brands from landing a retail account is often overlooked as a marketing solution. Most founders mistakenly treat the placement as proof of concept, believing it to be a success. The velocity of the product's placement and reorder reviews are crucial to the success of independent retail. The founder and CEO of The New Bar, Brianda Gonzalez, emphasised that staff buy-in is also crucial in independent retail, as well as the promotion and marketing.