To keep growing, incoming Best Buy CEO says he first wants to go smaller
By Laya Neelakandan
Published on August 1, 2026.
Best Buy's incoming CEO, Jason Bonfig, aims to revitalize the company under his strategy, focusing on advancing Best Buy as a retail and technology company, improving its reach, enhancing the customer experience, and being a human-powered company. Bonfig will succeed current CEO Corie Barry in the fall. The company has been struggling with slumping sales over the past few years, largely due to lower consumer confidence, less tech innovation and a slower housing market. BonFig plans to focus on expanding the company's reach in smaller markets and on capitalizing on the artificial intelligence boom. This week, Best Buy opened two new stores in Jonesboro, Arkansas and Cape Cod, Massachusetts. For the current fiscal year, Best Best Buy expects comparable sales to decline to an increase of 1%.
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