Apple SVP of Services and Health, Eddy Cue, has discussed Apple's growing involvement in Formula One (F1) and plans to expand its streaming rights globally. He also mentioned the love of John Ternus, who drives a Porsche and does amateur racing, and that Apple's next CEO, Tim Cook, is even more interested in the sport than Tim Cook. Cue expressed hopes and expects a sequel to F1: The Movie, which was announced by F1's producer, Jerry Bruckheimer, two months after the film's producer announced it was in the works. The company has been investing heavily in the 2026 F1 season in Miami, with a special 3D experience in Apple Maps and a homepage takeover on its website.