Tim Cook says the Mac just set a new launch record for Apple
By Ryan Christoffel
Published on March 20, 2026.
Apple's CEO, Tim Cook, has announced that the launch of three new Macs, including MacBook Neo, M5 MacBook Air, and MacBook Pro with M5 Pro and M5 Max, set a new record among first-time Mac buyers. This is likely due to the $599 price tag given to the new product. The record-breaking achievement is an early indication of Apple's growing popularity with the Mac.
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