Marc Lore says that AI will soon enable anyone open a restaurant
By Sarah Perez
Published on May 6, 2026.
Marc Lore, the veteran e-commerce entrepreneur known for selling his previous startups to Amazon and Walmart, has announced plans to infuse AI into his current venture, Wonder Create, a platform that allows anyone to design and launch their own restaurant brand using AI technology. The initiative aims to enable anyone to launch a restaurant brand in under a minute using an AI prompt. The virtual restaurant would then be launched across Wonder’s network of tech-enabled kitchen locations, currently numbering 120 and expected to reach 400 next year. Wonder Create was announced earlier this year as a way for anyone to use Wonder's software to launch their restaurant brand and recipes. The company currently has 120 of these “programmable cooking platforms” in operation, with a potential growth of 400 by 2020. The goal of these restaurants is to allow people to experiment with food in new ways and test recipes before adding dishes to their own brick-and-mortar locations. However, there are still limits to this idea, including an inconsistent food quality and staff.
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