Eddie Hearn, chairman of Matchroom Boxing, and UFC CEO, Dana White, have been feuding over the business, with Hearn stating that a fight between them would sell over a million PPV buys globally. White responded by questioning Hearn's claims, stating that he is not willing to fight and that he believes a fight would put tens of millions in both their bank accounts if done right. Hearn maintains that the only obstacle to the proposed fight is White.