John Ternus will become Apple's CEO in September, but his first challenge will be dealing with quadrupled iPhone memory prices. The price of RAM is expected to increase significantly by the end of 2026. Major decisions may be made shortly after Ternuss' arrival, which could impact the fall iPhone launch. The company is also dealing with the industry-wide problem of memory pricing, which has increased cost and affecting electronics prices. Ternas will also have to consider where Apple uses components to build its products, including maintaining China's demand for manufacturing in the United States. Despite efforts by President Donald Trump to increase manufacturing in America, Tarnus will face a balancing act to keep both the U.S. and China happy.