The Shipyard, a Columbus, Ohio-based advertising agency, has launched a global advertising campaign to promote the San Diego Zoo Safari Park’s new Elephant Valley exhibit. The campaign's theme is “This is Huge.” and will be rolled out in phases. Teaser ads began in February prior to the opening of Elephant Valley. Over the next year, ads are scheduled to appear on billboards, bus and Trolley wraps, streaming TV, audio (radio, podcasts), social media, influencers and digital displays. The Shipyard's campaign includes 15-second and 30-second TV commercials. The San Diego zoo Wildlife Alliance selected The shipyard for creative services in January 2025. The 13-acre exhibit, named after philanthropist Denny Sanford, includes two, 240,000-gallon pools where the herd wades, swims and plays in, a two-story restaurant called Mkutano House.