A pregnant woman on TikTok posted a video of herself playing ABBA music to ensure her son, who is expected to turn gay, turns out gay. The video, posted by independent journalist Cam Higby, has been viewed 4.3 million times and has over 950,000 likes. The comments surrounding the video were largely supportive, with many expressing high hopes for their son's future in particular. However, conservatives criticized the strategy, with some arguing listening to ABBA was the wrong strategy.