The singer's chart-topping album, "Devastated," has been interviewed by Billboard's Co-Chief Content Officer, Leila Cobo for the Superstar Q&A at SXSW 2026. He discusses his journey from secretly recording music in a closet to becoming the "godfather of the sad kids" and revolutionizing regional Mexican music with vulnerability and emotion. He also discusses launching Sad Boy Records, signing first artist Gael Valenzuela and plans to expand to Europe.