Downtown businesses excited for boost as UofL women's hosts NCAA Tournament games
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Published on March 21, 2026.
Downtown Louisville businesses are anticipating a boost in business as the University of Louisville's women's basketball team hosts NCAA Tournament games for the first and second rounds of the tournament for the sixth consecutive time in their history. The games will be held between the Cardinals and Vermont, with the winner of the game set to meet in the Sweet 16. Local bars and restaurants are expecting a surge in business due to the events. The other two teams set to be playing at the YUM! CENTER are Alabama and Rhode Island. Local businesses are excited about the potential boost of business as both teams are playing well.
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