The use of artificial intelligence in recruitment videos for college athletics is becoming more prevalent, with football being the most prevalent. However, there are concerns that it could become harder to distinguish real highlights from AI-generated ones early in the recruitment process. Any player caught using AI could face severe penalties, particularly if they are projected to play at the highest levels of college athletics. The use of AI in recruitment video is not uncommon, with several websites and apps available to help recruiters create the videos.