Nike's stock price has been reset by Barclays, indicating that the company may have reached a "fundamental bottom" according to analysts. Barclays' upgrade suggests several developments suggesting the company's financial trajectory could be stabilizing. The firm's price target was raised to $73 from $64. Nike's most recent quarterly report indicated a shift in its strategy, with wholesale growth suggesting it is shifting towards direct-to-consumer channels. The company's recent CEO, Elliott Hill, has positioned the turnaround as a long-term rebuild. However, expectations are building and expectations are high for the upcoming Nike fiscal third-quarter earnings on March 31.