Apple has launched seven new products, including the MacBook Neo, the iPhone 17e, the MacBook Pro, and the Studio Display XDR. The MacBook Neo is described as Apple's most affordable laptop ever, with a 13-inch Liquid Retina display and a fanless design. The company also highlighted the launch of a new window graphics to further highlight its affordable laptop's capabilities. The Mac Pro now comes with the M5 Pro and M5 Max, featuring a new CPU with the world’s fastest CPU core, a next-generation GPU with a Neural Accelerator in each core, and higher unified memory bandwidth. The iPad Air also offers a significant boost in performance, with an 11-inch screen and a larger display for users who want more space to multitask.