Tilray Brands CEO, Irwin Simon, has acquired UK-based BrewDog for $53 million, marking the latest turnaround effort for Simon, who previously ran brands like Celestial Seasonings under the Hain Celestial Group before moving into pot, beer and "wellness" foods. The company had previously opened breweries and pubs in England, Ireland, Scotland, Australia, and the US, including a Las Vegas flagship pub, a brewery, hotel and three pubs in Ohio. Prior to acquiring BrewDog, Tilray was already the fourth-largest craft brewer in the US. Simon plans to sell BrewDog drinks in pop-ups at East Hampton’s Maidstone Hotel and the Lobster Roll’�s two Hamptons locations.