Caleb Williams seeks trademark protection for "Iceman"
By Mike Florio
Published on March 19, 2026.
Bears quarterback Caleb Williams has applied for multiple trademark protections for the term "Iceman". The filings were made on March 16, 2026. The term is intended to be used in various products including eyewear, clothing, and football. Some have compared the image to the Michael Jordan “Jumpman” logo.
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