Duke is set to enter a multi-year enterprise partnership with Amazon, including televising three marquee men's college basketball games next season. The deal includes extensive NIL opportunities for Duke athletics and is part of a broader retail partnership. This marks Amazon's first foray into broadcasting live college sports. The move could signal a shift towards streamers becoming more aggressive in acquiring rights in upcoming collegiate sports rights discussions. In exchange, Duke has agreed to future scheduling commitments with the ACC and ESPN in exchange for these games.