Vic Mensa has signed for management by ColorCreative, co-founder and president, Talitha Watkins, and Trey Witter. Mensa is a multidisciplinary artist whose work spans music, film, and social advocacy, often exploring connections between Africa and the African diaspora through cross-medium storytelling. He has collaborated with artists such as Kanye West, Jay-Z, Pharrell Williams, and Pusha T, and is also an emerging filmmaker. His extended music video for the song “Blue Eyes” won Best Cinematography at the 2025 Conero Film + ADV Festival.