X says it’s reducing payments to clickbait accounts
Airfind news item
By Anthony Ha
Published on April 12, 2026.
X is reducing payments to accounts that are "flooding the timeline" with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier. Bier stated that these accounts had their payouts reduced to 60% this cycle and they will see another 20% reduction in the next cycle. He also announced that X will reduce payments for "habitual bait posters" who use "hashtag" on every post. This comes after several conservative news accounts reported receiving emails from X informing them their accounts had been demonetized. The announcement sparked debate about the value of the X platform, with data analyst Nate Silver complaining about its inability to drive traffic from X to other websites and pointed out the dominance of right-wing accounts on X.
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