The Big 12 football landscape is being transformed by 2026 newcomers, including high-profile transfers and under-the-radar players. These include Cincinnati quarterback Brendan Sorsby and Baylor quarterback DJ Lagway, who could make a difference in the game. All teams have at least one player who could impact next season's race for a Big 12 championship. These players are expected to make significant impacts due to their position being thin. The most notable newcomer is Cole Rusk, a proven receiving H‑back with a 2023 FCS All-America résumé and a 19-catch for 217 yards and a touchdown at Illinois in 2025. ASU's passing offense is expected to progress from middle of the pack to near the top of the Big 12.