The opening bell was held at the Nasdaq MarketSite in Times Square, New York, marking the upcoming Mother’s Day and the 50th anniversary of the flower company. North Atlantic Regional Director Elicia Pegues Spearman, who leads over 16,000 members of the Alpha Kappa Alpha Sorority, was present at the ceremony. The company plans to deliver 15 million stems for Mother's Day, making it one of the largest floral moments of the year.