JPMorgan Chase has enlisted some of the biggest names in American sports, Dwyane Wade, Tom Brady, Sue Bird, Alex Morgan, Megan Rapinoe, A'ja Wilson and Jalen Brunson, as part of its new initiative, the JPMorgan Chase Athlete Council, led by two-time NBA Hall of Famer Dwyance Wade. The council will include athletes from college to professional life and retirement, and will meet with JPMorgan executives to develop programs designed to serve athletes. The bank is also establishing an Athlete Center of Excellence staffed by financial professionals with sports experience and launching a content hub with checklists for athletes navigating the name, image and likeness, or NIL, system. The move reflects competition among banks and wealth managers for services to athletes, who are increasingly becoming entrepreneurs, investors and media personalities.