The UK's investment industry has called for clearer rules regarding investment-risk warnings to encourage everyday investors. A review led by the Investment Association found that existing "capital at risk" warnings are misunderstood and discourage people from investing long-term. The report recommends that the regulator make it clearer that firms can present a balance of the risks and rewards of an investment, allowing them to scale back repetitive warnings where they are not deemed necessary. Britain has the lowest rate of consumer stock market investment among the G7 group of developed nations. The ruling Labour Party has pledged to encourage savers to invest more in equity markets as part of its plan to boost the UK's slow economic growth rate.