Taco Bell's menu reveal goes full TV spectacle
By Kelly Tyko
Published on March 10, 2026.
Taco Bell's third annual Live Más Live event is moving to a television show on NBCUniversal's Peacock, marking a shift for the fast food chain. The event, hosted by rapper Vince Staples, included awards, a game show and appearances from celebrities such as Benson Boone, Demi Lovato, Fernando Mendoza, Ariana Madix, Anderson.Paak and Lil Jon. The move reflects a shift from traditional keynote events to more engaging and engaging ways of talking about their products. The trend is also being reflected by McDonald's CEO Chris Kempczinski's recent announcement of the "Big Arch" event.
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