Lakers borrow from Dodgers' playbook by hiring another executive
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By Michael Duarte
Published on March 5, 2026.
The Los Angeles Lakers have hired former Dodgers executive Michael Spetner as their new chief strategy and growth officer, a position designed to expand the Lakers' brand across the globe. The position was created by new owner Mark Walter, who also implemented Dodgers president of baseball operations Andrew Friedman and front office executive Farhan Zaidi as special advisers to Lakers general manager Rob Pelinka. The Lakers hope this will align with their strategy to create an even bigger global empire than they already are.
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