Netflix is making us pay more, again
By Ben Patterson
Published on March 26, 2026.
Netflix is increasing its prices, with new subscribers paying $26.99 per month for its premium 4K plan, a $2-a-month increase from the previous rate, and its Standard ad-free plan rising to $19.99. The increase is effective now for new subscribers, with existing customers receiving the higher rates at the start of their next billing period. This increase comes after Netflix withdrew its bid for Warner Bros.
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