The annual Jeep Beach event in Daytona Beach, Florida, is attracting thousands of vehicles and over 200,000 visitors from April 20 to 26. The event comes just weeks after a spring break incident in the area caused concern for local businesses about their bottom-line. The following weekend saw no major issues, following a significant increase in traffic enforcement following the incident. Local businesses are hopeful that the event will revitalize their businesses and revitalize the beach. Local authorities are urging drivers to follow traffic laws and abide by traffic regulations. The annual event is expected to attract tens of thousands of cars and over 100,000 spectators each year. Local business owners hope it will restore a positive spotlight on the beach after recent events, including a cheer competition and Jeep Beach, have been successful.