Physical media like DVDs and CDs, or VHS tapes and cassettes, are making a comeback as a way of escape from the pressure of social media and digital surveillance. The resurgence of physical media is seen as a sign of cultural change, with some believing physical media represents simplicity and a sense of personal ownership. However, major streaming services continue to streamline. Despite this, physical media remains more reliable than streaming services. Many young people are aware of their every move online is monetized and sold back to them, and their digital life has become exhausting. The trend is seen in light of the increasing ubiquity of big data and the potential impact of mass surveillance on digital life.