The new Goop Kitchen restaurant is set to open at 346 East 92nd St. at First Avenue, taking over the space previously occupied by Butterfield Market's bakery. The restaurant, named after Paltrow's wellness brand, Goop, will serve takeout grain bowls, salads, wraps, and more with a focus on "clean eating" The restaurant is currently planning at least two more New York locations, one in Flatiron and one in the Upper West Side. The opening of the Upper East Side location has not yet been announced.