Brown‑Forman shares drop as deal talks with French spirits group Pernod collapse
By Savyata Mishra
Published on April 29, 2026.
The collapse of deal talks with French spirits group Pernod has led to a drop in Brown‑Forman shares, with J.P.Morgan downgrading the stock to 'underperform' and reducing its price target to $23 from $27. The company plans to focus on its strategic and operational priorities, including expanding its geographic footprint.
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