The Spurs have clinched a playoff spot, marking their first time since 2019. The team's success has boosted local businesses and the city's national spotlight. Every home game this season has sold out, with standing-room-only tickets nearly all sold out. Additionally, Spurs-related searches have increased by 40% over the previous year, with peak interest from October through December. The Spurs are currently ranked No. 2 in the Western Conference.