United Parks & Resorts is in discussions to introduce additional intellectual property to its theme parks, including SeaWorld and Busch Gardens. The company's CEO, Marc Swanson, did not specify which properties were being considered. This comes after a Sony Pictures partnership brought "I Know What You Did Last Summer" to SeaWorld parks and "Anaconda" to Busch Garden. The move is seen as a significant opportunity for Howl-O-Scream, with early ticket sales already exceeding last year. This is not the first time United Parks has experimented with outside entertainment properties; in 2025, SeaWorld partnered with The Pinkfong Company to bring Baby Shark and Pinkfond appearances to its three U.S. SeaWorld Orlando listed Rudolph and Bumble among its Christmas Celebration experiences.